About New Frontier

How It Started

New Frontier’s roots trace back to co-founders Richard and Robert Michaud, a father-son collaboration. In 1998, they challenged conventional investment wisdom and theory, publishing Efficient Asset Management: A Practical Guide to Stock Portfolio Optimization and Asset Allocation (Harvard University Press, 1998, 2nd ed. Oxford University Press, 2008).

The book exposed asset management’s limitations and proposed a groundbreaking approach to portfolio optimization. Their research garnered attention from the top academics in finance, including Harry Markowitz. The following year, the Michauds patented Michaud Optimization^TM and founded New Frontier.

In subsequent years, we were awarded three additional patents for innovations in rebalancing technologies. Our dedication to scientific, data-driven investing and continuous improvement fuels our passion for developing new tools and advancing the field of investment management. We are one of the original global risk-managed core ETF investment managers.

With a 20-year unbroken track record of delivering ETF portfolio solutions, we excel in portfolio optimization, intelligent rebalancing, ETF due diligence, and tax-advantaged optimization.